A new video has been launched to build awareness of the legitimacy of filtering and give young riders the confidence to know how to filter responsibly.
The computer-animated video has been developed by the National Young Riders Forum (NYRF) in partnership with MAG Foundation.
It has been published to coincide with Ride to Work Day (21 June).
The video focuses on how to filter correctly and how drivers can help riders to filter safely. It reinforces messages that filtering is legal and beneficial to all road users.
The video follows a research project on young rider safety, carried out by the NYRF in partnership with Agilysis. One insight showed young riders wanted drivers to be more aware that filtering is legal.
Heidi Duffy, NYRF facilitator, said: “There was a clear message from young riders through our research project. Lecturing them is not always the best thing to do. Young riders want to feel supported.
“So, with the funding from the MAG Foundation, we have been able to meet that brief. We are delighted to produce a safety message that features the positives of riding rather than the negativities.”
The international Ride To Work Day campaign marks its 30th anniversary this year. The UK promoters of the campaign, the Motorcycle Action Group (MAG), are using the opportunity to showcase the fun side of riding a motorcycle or scooter.
Colin Brown, MAG’s director of campaigns and political engagement, sits on the NYRF.
He said: “The video fits naturally with our existing Filter Friendly campaign. I was keen to get the video launched to coincide with our promotion of Ride To Work Day. Motorcycles and scooters provide an affordable and accessible route to accessing education, training and work.
“So, for young people with limited budgets they are a perfect solution. Therefore, we must support them to be as safe as possible. If all road users work together to support young riders filtering through our congested roads, everyone benefits.”
21 June 2021