Video highlights the real cost of not wearing protective clothing

Highways England has produced a new tongue-in-cheek video, highlighting to riders the consequences of not wearing protective clothing.

The video, which has had more than 143k views on Facebook, cleverly explains why not wearing the right gear could ‘cost more than you think’.

The video centres around a spoof pop-up shop, called ‘Distressed’, which appears to feature a new range of trendy clothing for young scooter and motorcycle riders.

Once a customer has settled on an item, the shop assistant reveals the ‘cost’ of being involved in a collision while wearing it – for example ‘broken ribs, a punctured lung and three nights on life support’.

The shop assistant asks: “Do you think it’s worth that cost?”

The Distressed range – marketed as ‘inspired by young riders’ – turns out to be items worn by riders involved in collisions.